ABOUT ME...

Hi, I’m Ale. Pronounced Ah-leh. Some people say “Ale” like the beer. Honestly, I answer to both.

I’m originally from Miami, where I probably learned to talk faster than most people. Every now and then, a little Spanish sneaks into the conversation too.

I kicked off this advertising adventure at Miami Ad School, where I picked up all my creative copywriting tricks. After a few years of studying, I packed my bags, loaded up on Cuban cafécito, and landed in Paris at Ogilvy & Mather.

At Ogilvy, I worked across international brands like Coca-Cola, Nestlé, Dove, and more. I picked up a few awards, and somehow learned enough French to survive a dinner party, kind of.

After Paris, I set my sights on NYC, with stops at Grey, R/GA, and Havas. Along the way, I had the chance to work on brands like Gillette, Verizon, and Keurig.

Now I’m back home in Miami, cafécito in hand again, working as Creative Director at GUT. Here, I lead work across brands including Kimberly-Clarke, Progressive, Vital Farms, and PepsiCo.

I’m always looking for the next big adventure. So take a look around, and if you like what you see, let’s chat.